HealthMark Group Acquires Cloud Imaging Provider Purview to Expand Clinical Data Exchange
•February 13, 2026
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Why It Matters
Integrating cloud imaging eliminates the “sneaker‑net” bottleneck, accelerating diagnosis and treatment across health systems. The acquisition positions HealthMark as a more comprehensive health‑information exchange leader in a market demanding seamless data interoperability.
Key Takeaways
- •Two-thirds of radiology images still shared on physical discs
- •Purview enables cloud-based DICOM ingestion and browser viewing
- •HealthMark expands clinical data exchange with imaging integration
- •Five of top ten children’s hospitals already use Purview
- •Acquisition accelerates care delivery and improves patient outcomes
Pulse Analysis
The healthcare industry’s digital transformation has largely bypassed radiology, where legacy workflows still depend on CDs and DVDs. This “sneaker‑net” approach not only slows down clinical decision‑making but also inflates operational costs and frustrates patients awaiting results. As hospitals adopt electronic health records, the gap between imaging data and other clinical information becomes increasingly visible, prompting vendors to seek unified, cloud‑native solutions that can bridge the divide.
Purview’s platform tackles these challenges by offering end‑to‑end cloud handling of DICOM files. Its ingestion engine automatically parses complex imaging studies, while a browser‑based viewer delivers diagnostic‑quality images without the need for specialized workstations. The technology’s adoption by five of the top ten children’s hospitals demonstrates its scalability and reliability in high‑volume settings. By moving imaging to the cloud, providers can embed radiology results directly into health‑information exchanges, enabling clinicians to access a complete patient picture in real time.
HealthMark’s acquisition of Purview signals a strategic shift toward holistic data exchange services. Combining its existing health‑information exchange infrastructure with cloud imaging creates a single‑pane‑of‑glass experience for providers, payers, and patients. This integration aligns with broader market trends emphasizing interoperability, value‑based care, and rapid diagnostics. As more health systems prioritize seamless data flow, HealthMark is positioned to capture a larger share of the growing $10 billion cloud imaging market, while simultaneously improving care coordination and patient outcomes.
HealthMark Group Acquires Cloud Imaging Provider Purview to Expand Clinical Data Exchange
What You Should Know
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The Deal: HealthMark Group, a leader in clinical information exchange, has acquired Purview, an Annapolis-based cloud medical imaging company.
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The Problem: Despite massive digital transformation in healthcare, an estimated two-thirds of radiological images are still shared via physical discs (CDs). This “sneaker-net” approach delays care and frustrates patients.
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The Solution: By integrating Purview’s cloud platform, HealthMark aims to provide a “complete clinical picture,” allowing providers to access and view heavy DICOM imaging files instantly alongside standard medical records, regardless of where the care was delivered.
Ditching the Disc
The statistics driving this deal are startling. Industry experts estimate that nearly two-thirds of radiological images are still shared via physical media. In an urgent care scenario, waiting for a disc to be burned, mailed, or driven can delay critical treatment.
Purview’s technology solves this by moving the entire process to the cloud.
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Ingestion: It simplifies the upload of complex DICOM files.
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Access: It allows for “diagnostic-quality” viewing on any browser, anywhere.
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Trust: The platform is already used by five of the top ten children’s hospitals in the country.
“The acquisition of Purview is an important step in our journey to provide digital, self-service and immediate access to patient health data for authorized recipients,” said Bart Howe, HealthMark’s chief executive officer. “Medical imaging has been the long pole in the tent when it comes to providing timely access to health information due to the challenges inherent in DICOM exchange. Our investment in Purview will provide a more complete and immediate clinical picture to providers, patients and other key stakeholders, accelerating care delivery and improving patient outcomes.”
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