Maven Clinic and Color Health Partner to Expand Virtual Oncofertility Services

Why It Matters

The collaboration closes a critical gap between oncology and reproductive health, reducing long‑term personal and financial costs of infertility for cancer survivors. It also offers employers a differentiated, cost‑effective benefit that can improve talent attraction and retention.

Key Takeaways

• 80k young adults diagnosed with cancer annually in U.S.
• Less than 50% receive fertility preservation counseling
• Maven-Color partnership creates fast‑track oncofertility pathway
• Employers can bundle oncology and fertility benefits
• Virtual “dream team” includes oncologists, fertility and mental health experts

Pulse Analysis

The incidence of cancer among adults under 45 is climbing, with roughly 80,000 new diagnoses each year in the United States. Despite advances in treatment, fertility preservation remains a neglected conversation; surveys show fewer than half of patients receive counseling before chemotherapy or radiation, leaving many unable to pursue parenthood later. This gap not only creates personal hardship but also adds hidden costs to survivorship care. Integrating reproductive health into oncology workflows is emerging as a critical lever for improving long‑term quality of life for cancer survivors.

Maven Clinic and Color Health have joined forces to close that gap through a dedicated oncofertility program. Color’s oncologists flag high‑risk patients at diagnosis, triggering an automatic referral to Maven’s digital family‑building platform. Within hours, patients gain access to a virtual “dream team” of fertility specialists, mental‑health counselors, and reproductive labs, enabling egg or sperm freezing before treatment begins. The streamlined, telehealth‑first model bypasses traditional referral delays, reduces administrative friction, and aligns with the rapid decision‑making timeline that cancer therapy demands.

For employers and health plans, the collaboration offers a compelling value proposition. Bundling oncology and fertility benefits under a single virtual umbrella simplifies administration and can lower overall spend by preventing costly downstream infertility treatments. Moreover, offering oncofertility coverage signals a commitment to employee well‑being, strengthening talent attraction and retention in a competitive labor market. As survivorship outcomes improve, such integrated benefits are likely to become a standard component of comprehensive health packages. Companies that adopt these services early may also benefit from favorable insurance underwriting.