Med Ad News Honors Winners of 37th Annual Manny Awards

Why It Matters

The awards spotlight the agencies and leaders driving innovative, data‑rich healthcare communications, signaling where pharma marketing talent and investment are heading. Recognizing AI‑enabled creativity and rapid product launches underscores the competitive pressure on brands to accelerate market access and patient engagement.

Key Takeaways

• Matt McNally drives double‑digit growth at Publicis Health in 2025
• Dipa Sapre leads record‑fast Wegovy launch, 44,000 U.S. prescriptions in three weeks
• AREA 23 named Agency of the Year, recognized for 12 launches
• Moon Rabbit doubles business in 2025, wins Category II Agency award

Pulse Analysis

The Manny Awards have become a barometer for excellence in healthcare communications, rewarding agencies that blend creative storytelling with data‑driven strategy. This year’s ceremony, attended by more than 500 industry peers, highlighted a shift toward integrated, technology‑focused solutions. Winners such as Publicis Health’s Matt McNally, who championed AI‑powered platforms, and Dipa Sapre of Novo Nordisk, who executed a lightning‑fast Wegovy rollout, illustrate how speed, precision, and digital innovation are redefining pharma marketing.

Agency performances also revealed broader market trends. AREA 23’s recognition for supporting 12 product launches underscores the value of multi‑disciplinary teams capable of handling complex therapeutic portfolios. Moon Rabbit’s business doubling and Category II win demonstrate how boutique firms can scale quickly by deepening client intimacy and expanding AOR relationships. Meanwhile, Purplemoon’s focus on rare‑disease therapies signals a growing niche for agencies that bring rigorous commercial rigor to underserved patient populations. These successes reflect an industry moving away from traditional siloed approaches toward collaborative networks that can deliver end‑to‑end campaign execution.

For pharma brands, the awards signal where talent and investment are converging. Agencies that embed AI, prioritize rapid launch capabilities, and maintain strong creative cultures are likely to attract top talent and larger client budgets. As the 2027 Manny Awards open for submissions later this year, agencies will intensify efforts to showcase measurable outcomes, health‑equity initiatives, and innovative media mixes. Brands that align with these award‑winning agencies can expect more agile, patient‑centric campaigns that accelerate market access and drive sustainable growth in an increasingly competitive landscape.