
The awards spotlight high‑performing innovators, driving industry‑wide adoption of best practices in memory care and elevating the profile of providers who improve outcomes for patients with cognitive decline.
The memory‑care sector is undergoing rapid transformation as the aging population demands more sophisticated, home‑based solutions for cognitive decline. By launching the 2026 Memory Care Innovation Awards, WTWH Healthcare creates a platform that not only recognizes individual excellence but also accelerates the diffusion of innovative practices across behavioral health, hospice, and skilled‑nursing environments. This focus aligns with broader industry trends toward integrated, technology‑enabled care models that prioritize patient dignity and caregiver support.
For providers, the awards serve as a strategic marketing lever. National press releases and digital badges amplify brand visibility, while the complimentary TRENDS Conference ticket offers direct access to thought leaders, policymakers, and potential partners. Such exposure can translate into new business opportunities, grant funding, and recruitment advantages—critical assets in a competitive market where talent retention and reputation are paramount.
Looking ahead, the emphasis on seasoned professionals with at least seven years of experience underscores the value of deep domain expertise in shaping future care standards. As award recipients share their successes, they set benchmarks that other organizations can emulate, fostering a cycle of continuous improvement. This collaborative momentum is likely to spur advancements in remote monitoring, personalized therapy, and interdisciplinary coordination, ultimately raising the quality of life for individuals living with memory‑related disorders.
WTWH Healthcare is proud to announce the 2026 Memory Care Innovation Awards program is now accepting nominations.
The Memory Care Innovation Awards program recognizes the providers and vendors who are shaping the future of cognitive care delivery across the home health & home care industry.
A Memory Care Innovator is:
A high‑performing employee, with at least seven (7) years of experience, who is dedicated to transforming cognitive care for their patients
A passionate professional who knows how to put their vision into action for the good of those living with cognitive decline and those caring for them
An advocate for those living with memory‑related disorders, the people who support them, and the industry peers who ensure their well‑being
Eligible industries for the Memory Care Innovation Awards include:
Behavioral Health
Home Health & Home Care
Hospice & Palliative Care
Memory Care, Senior Housing & Senior Living
Skilled Nursing
Members of the Memory Care Innovation Awards Class of 2026 receive:
Recognition in a press release published on Home Health Care News
Recognition in a national press release
A complimentary ticket to the TRENDS Conference taking place August 4‑6, 2026 in Chicago, Illinois
Digital badges & social media assets to share the good news across marketing channels
Important dates for the 2026 Memory Care Innovation Awards include:
Final Entries Due: April 3, 2026
Memory Care Innovation Awards Class of 2026 Announced: April 22, 2026
For more details about the Memory Care Innovation Awards program, including entry fee information, submission guidelines, and more, visit https://innovation.memorycarebusiness.com/. For additional questions, contact the Awards team at [email protected].
Jessica Longly is the Awards Program Manager. When she isn’t crafting and managing the awards strategy and programs, Jessica can be found spending quality time with her family, cheering for her kids at their flag football, lacrosse and soccer games, taking her dogs on long walks, and supporting her alma mater, Indiana University. HOO‑HOO‑HO‑HOOSIERS!
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