Indian Capital Opposes Pernod's Liquor Plea, Firm Says Business 'Hopelessly Fettered'

Summary

Pernod, which counts India as its biggest market globally by volume, has been unsuccessfully pleading with authorities since 2023 to restore its Delhi city liquor license. The city typically used to account for about 5% of Pernod's ‌country-wide sales, which ⁠stood at $2.86 ⁠billion in the year ending March 2025.lessly fettered'