Matthew Kerbis - Practi - CodeX Group Meeting - February 26, 2026

Why It Matters

Practi addresses a near-term revenue crisis for hourly-billed firms by offering a low-friction path to subscription pricing, enabling lawyers to capture predictable recurring revenue as AI erodes billable hours. If adopted broadly, the platform could accelerate a structural shift toward smaller, subscription-focused practices and reshape legal services economics.

Summary

Matthew Kerbis, co-founder and CEO of Practi, presented a subscription-billing platform designed to help law firms pivot away from the billable hour as AI reduces time-based revenue. Practi lets firms sign up free, build subscription packages, and currently charges $20/month in early access (rising to $100 later) only after a second client subscribes; Kerbis’ own Subscription Attorney firm has used it since November and the product soft-launched about six weeks ago. The startup targets solo and small-firm lawyers—including lawyers leaving Big Law due to AI efficiencies—and offers coaching and strategy calls to accelerate adoption. Kerbis argues massive legal AI adoption and investments threaten traditional hourly revenue, creating urgent demand for alternative fee models.

Original Description

Matthew Kerbis, co-founder and CEO of Practi and host of the "Law Subscribed" podcast, presents to the Stanford CodeX community on transforming law firm revenue from hourly billing to subscription-based models.

With AI already capable of automating 75% of law firm billable hours according to Clio's data, Kerbis argues that the traditional billable hour model faces an imminent revenue crisis within 3-5 years. Practi offers a "Shopify for law firms" platform that enables solo and small firm attorneys to easily create and manage subscription-based legal services, with pricing starting at $20/month and no charges until the second client subscribes.

The discussion covers practical subscription pricing strategies (do-it-yourself/done-with-you/done-for-you tiers), the future role of human lawyers in an AI-powered legal landscape, and why the profession must adapt as consumers already demonstrate willingness to pay $20-$200/month for AI-assisted services.

Kerbis emphasizes that lawyers' future competitive advantages will be taste, curation, relationship-building, and human judgment—capabilities that don't fit the billable hour model but align perfectly with subscription-based services.