€1Million Brabus Bodo! 😍

Why It Matters

The Bodo underscores continued market appetite for ultra-luxury, coachbuilt internal-combustion cars and strengthens Brabus’s position in the bespoke hypercar segment, offering a high-margin product that differentiates the brand amid the industry’s shift toward electrification.

Summary

Brabus has unveiled the Bodo, a €1 million, first-ever full coachbuilt supercar from the German tuner, limited to 77 examples. The V12-powered beast produces roughly 1,000 hp, rides on exposed carbon-fiber bodywork and bespoke details including gold-flake accents and the signature of co-founder Bodo Buschmann. The interior features high-end carbon trim, four seats and integrated branded accessories, while the car is pitched as a usable daily driver rather than an electric hypercar. The presentation emphasizes exclusivity, craftsmanship and traditional internal-combustion performance.

Original Description

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