Meet the Ferrari Purosangue, Robb Report's 2026 Car of the Year 2nd Runner Up

Why It Matters

The Purosangue expands Ferrari’s portfolio into the ultra‑luxury SUV segment, proving that extreme performance can coexist with practicality and reshaping expectations for premium sports car manufacturers.

Key Takeaways

• Ferrari's first four‑seat, four‑door model debuts as Purosangue.
• Carbon‑fiber roof and mixed‑material chassis cut weight 20% versus aluminum.
• 6.5‑liter V12 delivers 715 hp, 0‑60 in 3.3 seconds.
• Active suspension and brake‑by‑wire borrowed from 296 GTB enhance agility.
• Ranked second runner‑up for Robb Report 2026 Car of the Year.

Summary

The video reviews Ferrari's Purosangue, the brand's inaugural four‑seat, four‑door car, named after the Italian word for thoroughbred, and its placement as second runner‑up in Robb Report's 2026 Car of the Year.

It highlights the hybrid material chassis—aluminum alloy, carbon‑fiber, steel—plus a carbon‑fiber roof that trims weight by 20% versus an all‑aluminum panel. Power comes from a naturally aspirated 6.5 L V12 producing 715 hp and 528 lb‑ft, paired with an 8‑speed dual‑clutch, propelling the car 0‑60 mph in 3.3 seconds and topping out at 193 mph. The vehicle retains Ferrari’s all‑wheel‑drive and sporting suspension, with active suspension and brake‑by‑wire technology borrowed from the 296 GTB.

The presenter notes the rear‑hinge coach doors that masquerade as two‑door styling, 22‑inch front and 23‑inch rear Michelin Pilot Sport 4S wheels, and an aerodynamic package that eliminates the rear windshield wiper. The cockpit echoes the SF90 Stradale, offering four independently adjustable seats—first for Ferrari. A quote: “It’s unmistakably a Ferrari, blending practicality with athleticism all the way to red line.”

The Purosangue signals Ferrari’s strategic shift toward high‑performance luxury SUVs without abandoning its V12 heritage, positioning the marque to capture affluent buyers seeking everyday usability. Its accolade from Robb Report underscores market validation and may influence competitors to pursue similar ultra‑premium, four‑door supercars.

Original Description

The Ferrari Purosangue breaks from every other production-line Prancing Horse in history with a simple twist: rear doors. It’s the first four-door Ferrari that has made it to market, and while it has been sold stateside since 2023, the 2026 model arrives with a new steering-wheel design that brings back mechanical buttons. The essentials stay the same—a V-12 engine, all-wheel drive, and a sporting superstition that wowed judges enough to take third place in this year’s Car of the Year competition. Our Automotive Editor Viju Mathew gives you a guided tour of what makes this Ferrari special—just don't call it an SUV.

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