The Moser / Reebok Pump Watch?

Why It Matters

The collaboration marries high horology with sneaker culture, creating a collectible product that leverages nostalgia and cross-brand cachet to justify luxury pricing and limited scarcity—a strategic play to attract younger, style-focused collectors.

Summary

H. Moser & Cie. unveiled the Streamliner Pump, a limited-edition wristwatch that integrates Reebok’s 1989 Pump sneaker technology into its winding system. An orange anodized pusher on the 40mm matte forged quartz-fiber case feeds energy to the barrel with each press, and a power-reserve indicator sits at 8:00 on the minimalist dial; the manually wound movement is visible behind a sapphire display back and housed in a titanium inner case. The model comes in black or white, is limited to 250 pieces per colorway, retails for $39,900, and includes a matching pair of Reebok Pump sneakers. The release debuted at Watches & Wonders 2026 and coincides with Reebok updating the Pump later this year.

Original Description

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