The Podcast Consultant Acquires Sundial Media to Expand Audio, Video Production

Why It Matters

The acquisition strengthens The Podcast Consultant’s market position by adding proven creative talent and a fast‑growing client base, accelerating its strategy to consolidate founder‑led production shops. It signals growing consolidation in the podcast‑production industry as brands seek full‑service audio‑video capabilities.

Key Takeaways

• Sundial Media’s founders join The Podcast Consultant’s leadership team
• Acquisition adds over one million downloads and views to the portfolio
• Combined firm has produced more than 10,000 episodes since 2015
• Deal supports broader audio‑video production capacity for corporate clients
• The Podcast Consultant aims to acquire more founder‑led studios

Pulse Analysis

The Podcast Consultant’s purchase of Sundial Media reflects a broader trend of consolidation in the podcast‑production ecosystem. By integrating Sundling’s creative expertise—highlighted by its rapid rise to over a million downloads—the Chicago agency gains a ready‑made pipeline of high‑engagement content. This move not only broadens its service catalog to include more video production but also deepens its foothold in sectors like financial services, higher education, and corporate branding, where multi‑format storytelling is increasingly essential.

Sundial Media’s founders, Adam Hendricks and Pat Kicklighter, bring a track record of top‑chart Apple Podcast placements and collaborations with television networks such as HGTV and TruTV. Their addition bolsters The Podcast Consultant’s talent pool, enabling faster turnaround times and higher production quality. For existing clients, the merger promises access to a larger, more versatile creative team without sacrificing the boutique attention that Sundial was known for.

Strategically, the acquisition is the first step in a series of planned purchases aimed at building a network of founder‑led studios. This approach allows The Podcast Consultant to scale while preserving the entrepreneurial culture that drives innovation in audio content. As brands continue to invest heavily in podcasts and video series to reach niche audiences, the expanded capabilities position the firm as a one‑stop shop for end‑to‑end production, potentially setting a new standard for service breadth in the industry.

Deal Summary

Chicago-based podcast production agency The Podcast Consultant announced the acquisition of boutique podcast producer Sundial Media. Terms were not disclosed, and Sundial’s founders Adam Hendricks and Pat Kicklighter will join the combined team to expand audio and video production capabilities.