Koster Keunen at In-Cosmetics Global 2026 – Booth 3D81

Why It Matters

The launch signals rising demand for eco‑friendly waxes in cosmetics, positioning Koster Keunen as a strategic supplier for sustainable product development.

Key Takeaways

• Heritage brand since 1852 specializing in wax
• Sustainable beeswax sourced from West African beekeepers
• New natural and synthetic wax products unveiled
• Provides formulation support for cosmetics developers
• Invests in community training and sustainable sourcing

Pulse Analysis

Wax remains a foundational ingredient in cosmetics, from lip balms to skin creams, and the global wax market is projected to exceed $10 billion by 2027. Consumers increasingly favor natural, responsibly sourced components, driving formulators to seek alternatives that combine performance with sustainability. Trade shows like in‑cosmetics Global serve as a barometer for these trends, offering a platform where suppliers can debut innovations that align with regulatory pressures and consumer expectations.

Koster Keunen leverages its 170‑year legacy to differentiate itself through a dual focus on heritage and forward‑looking sustainability. By partnering with West African beekeepers, the company secures sustainable beeswax while investing in local training programs that improve hive health and yield. This supply‑chain model not only reduces carbon footprints but also creates a narrative that resonates with brands aiming to certify their products as ethically sourced. The addition of new synthetic waxes expands the company’s portfolio, giving formulators a broader toolkit for texture, stability, and melt‑point control.

For formulators, Koster Keunen’s booth offers more than product samples; it provides technical expertise to solve specific formulation challenges. Access to both natural and engineered waxes enables brands to innovate faster, balancing eco‑credentials with performance demands. As regulatory frameworks tighten around ingredient transparency, suppliers that combine sustainable sourcing with robust R&D support will likely capture greater market share. Koster Keunen’s presence at the Paris event underscores its commitment to shaping the future of wax‑based cosmetics, making it a key partner for companies navigating the evolving landscape.