Optiemus Plans to Set up Second Plant for Screen Protector Manufacturing

Why It Matters

The plant will shift a largely imported, low‑cost product to domestic production, strengthening supply chains, conserving foreign exchange, and giving Optiemus a higher‑margin B2C revenue stream.

Key Takeaways

• 15‑20 million screen protectors slated for first‑year production.
• New plant follows BIS certification, addressing India’s under‑developed market.
• JV with Corning expands cover‑glass manufacturing for domestic and export demand.
• Strategy diversifies from thin‑margin EMS to higher‑margin consumer brands.

Pulse Analysis

India’s screen‑protector market has long been flooded by inexpensive grey‑market imports, leaving a quality gap and a missed opportunity for domestic manufacturers. Recent BIS standards finally provide a regulatory framework that encourages local production and consumer confidence. Optiemus’s decision to build a second plant in Noida taps this nascent demand, leveraging its existing EMS footprint while meeting the government’s Make in India objectives. By targeting 15‑20 million units in the first year, the company positions itself as a credible alternative to foreign suppliers and helps curb the trade deficit associated with electronic accessories.

The venture’s partnership with Corning International adds a strategic layer, extending capabilities beyond simple film protectors to cover‑glass components used in premium smartphones and IoT devices. This joint effort not only secures a reliable supply of high‑quality glass for Indian brands but also opens export channels, aligning with the country’s ambition to become a global electronics hub. Optiemus’s dual‑brand approach—Rhinotech for premium users and Optisafe for mass‑market buyers—allows it to capture the full price spectrum, a tactic that mirrors successful consumer‑electronics strategies in mature markets.

Beyond product diversification, the new plant is expected to energise the broader MSME ecosystem, creating jobs in manufacturing, packaging, logistics and distribution. For Optiemus, the move mitigates the volatility of pure‑play EMS contracts, where thin margins are tied to partner brand performance. By establishing a consumer‑facing portfolio, the firm builds a more resilient revenue base while contributing to India’s broader goal of reducing import dependence on China. The initiative signals a shift toward integrated, locally sourced electronics components that could reshape the supply chain dynamics across the sub‑continent.