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ManufacturingNewsRockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
B2B GrowthManufacturing

Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment

•February 16, 2026
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MarTech Series
MarTech Series•Feb 16, 2026

Why It Matters

The speed and precision gains give Falcare a competitive edge in a market demanding rapid, reliable automation solutions, while demonstrating the ROI of digital twin adoption for industrial firms.

Key Takeaways

  • •60% faster project execution using Emulate3D digital twin.
  • •Early validation cuts rework and improves system precision.
  • •Energy use and waste reduced through virtual commissioning.
  • •Faster customer previews shorten sales cycles.
  • •Seamless mechanics‑controls integration solves previous modeling limits.

Pulse Analysis

Digital twin technology has moved from a niche engineering tool to a strategic asset for manufacturers seeking faster time‑to‑market and lower capital expenditure. Platforms such as Rockwell Automation’s Emulate3D create a real‑time, physics‑based replica of equipment, allowing engineers to test mechanical motion, control logic, and system interactions entirely in software. This virtual environment reduces dependence on costly physical prototypes, shortens design cycles, and provides data that can be fed back into predictive maintenance programs. As Industry 4.0 matures, firms that embed digital twins early gain a measurable productivity advantage.

In the recent Falcare deployment, the Brazilian equipment maker leveraged Emulate3D to model robot speeds, conveyor dynamics, and control sequences before any hardware arrived on the shop floor. The result was a 60 percent reduction in project execution time, enabling sales teams to showcase functional simulations to customers during the quotation phase. Early validation also trimmed rework, improved system precision, and cut energy consumption by eliminating unnecessary trial‑and‑error runs. By integrating mechanics and controls in a single model, Falcare achieved a level of predictability that traditional CAD tools could not provide.

The success story signals a turning point for Brazil’s industrial automation sector, where virtual commissioning has lagged behind North American and European peers. Companies that adopt digital twins can expect faster contract closures, greener operations, and lower total cost of ownership—key differentiators in competitive markets such as automotive, food‑beverage, and logistics. For executives, the next step is to embed twin data into enterprise resource planning and supply‑chain systems, turning simulation insights into actionable business intelligence. As more firms recognize these benefits, the pace of digital twin adoption across Latin America is likely to accelerate.

Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-based Falcare Industrial Equipment

Rockwell Automation, the world’s leading company dedicated to industrial automation and digital transformation, is pleased to announce that it has achieved significant time savings, improved project accuracy and reduced operational costs for Falcare Industrial Equipment in Sao Caetano do Sup in Brazil.

With more than 50 years serving retail, wholesale, food and beverage, logistics operations and automotive and machinery sectors, Falcare sought to strengthen project reliability and reduce time-consuming physical testing. The company faced increasing pressure to shorten sales cycles, eliminate field implementation rework and enhance the precision of complex automation systems.

To address these challenges, Falcare turned to Rockwell Automation’s digital twin technology, utilizing Emulate3D™ to simulate mechanical behavior, including robot and conveyor speeds, before machines were ever built. This approach significantly improved sustainability, energy efficiency and operational predictability.

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By integrating Rockwell Automation’s suite of digital simulation and virtual commissioning tools, Falcare achieved:

  • 60% faster project execution, enabling quicker customer previews and accelerated delivery timelines.

  • Greater precision and quality, thanks to early validation that mitigates failures, errors and costly rework.

  • Improved decision-making, driven by accurate digital modeling of equipment behavior.

  • Reduced waste and energy use, resulting in more sustainable operations.

This project represents a truly innovative leap forward as few Brazilian companies currently use virtual commissioning with control logic emulation to enhance post-sales support and cut implementation costs. Before adopting Rockwell’s technologies. Falcare attempted alternative tools but encountered limitations, including restricted modeling capacity, inadequate mechanical–automation integration and data–processing bottlenecks. Emulate3D™ solved these issues by providing seamless integration between mechanics and controls, delivering a dynamic, highly accurate digital representation of the entire system. This enabled Falcare to preview system behavior, validate control logic and identify physical discrepancies well before deployment, reducing uncertainty and streamlining commissioning.

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Falcare and Rockwell Automation set a new standard for intralogistics engineering. By replacing traditional prototype testing with immersive digital simulation, Falcare can now:

  • Confidently demonstrate system performance to customers early in the sales cycle.

  • Enhance post–sales support with greater visibility into system behavior.

  • Deliver faster, greener, and more reliable automation solutions.

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