Roland DGA Launches UV Direct-to-Film System with New Media

Why It Matters

The launch expands the UV flatbed market by lowering technical barriers to high‑quality 3‑D printing, giving businesses a faster, more reliable way to offer personalized products.

Key Takeaways

• UV DTF system adds two‑times better adhesion than rivals
• New media eliminates adhesive residue and improves dimensional stability
• Compatible with Roland’s VersaOBJECT and VersaSTUDIO UV flatbed printers
• Enables durable, dishwasher‑tested graphics on irregular 3‑D objects
• Sold as A3 sheets and 12‑inch‑wide rolls for flexibility

Pulse Analysis

The UV Direct‑to‑Film (DTF) workflow is gaining traction as manufacturers seek to print on objects that traditional flatbed presses can’t handle. Roland DGA’s latest offering builds on this trend by integrating specially formulated print sheets and a layered transfer film that together solve two long‑standing pain points: adhesive residue and poor dimensional stability. By delivering adhesion performance that is roughly double that of rival systems, the new media ensures that printed graphics stay firmly bonded even on curved or textured surfaces.

From an operational perspective, the system streamlines production. The UV‑DTFB film’s layered construction reduces the number of print passes required, cutting cycle times and lowering ink consumption. Because the media is engineered for Roland’s VersaOBJECT MO, CO‑i and VersaSTUDIO BD series, users can leverage existing equipment without costly retrofits. The A3‑sized print sheets and 12‑inch‑wide rolls provide flexibility for both small‑batch prototyping and larger‑scale runs, while the manual transfer process—just overlay, press, and peel—requires minimal training, expanding the pool of potential operators.

Strategically, the launch positions Roland DGA to capture a growing segment of the customization market. Small‑to‑medium print shops can now offer durable, dishwasher‑tested graphics on items ranging from glassware to automotive parts, differentiating themselves from competitors stuck with conventional flatbed limitations. The ease‑of‑use and performance gains also appeal to makers and retailers looking to add on‑demand personalization services. As demand for bespoke, high‑impact visuals rises across consumer goods, signage and promotional merchandise, Roland’s UV DTF system is poised to become a key enabler of next‑generation printing workflows.