IRL: Designing for All-Over Print: A Live Factory Deep Dive

Why It Matters

Understanding the operational and material trade-offs in all-over printing helps digital-native brands, streamers and sports teams make cost-quality decisions and scale manufacturing without sacrificing fit or print fidelity. Greater transparency into margins, equipment and processes lowers the barrier to entry for customized apparel businesses.

Summary

A live factory deep dive at Genre Sports walked viewers through the end-to-end process of all-over dye sublimation printing, from design and fabric choice to cut-and-sew production and finishing. Founder John recounted building the business from a small screen-print and heat-press operation to a larger Las Vegas facility, explaining why full cut-and-sew sublimation eliminates wrinkle and fit issues common with press-on blanks. The stream covered technical limits — notably that dye sublimation best works on polyester — as well as practical considerations like equipment, workspace expansion, pricing and margins. The session aimed to give entrepreneurs and brands a realistic playbook for starting and scaling all-over print apparel production.

Original Description

Don't let your designs get ruined by bad prep. We are live on the floor of a premier sportswear factory to show you exactly how cut-and-sew manufacturing works. Get Started: https://ftgu.link/GenreSports

✅Download your free resources: https://ftgu.link/yt-ftgu

If you want to start a brand or design for Esports, this is the "missing manual" you’ve been looking for.