Live From Interpack: 2D Barcode, Barrier Paper, & Clean-in-Place Star

Why It Matters

Adopting high‑speed variable‑data barcodes and AI‑enabled machine monitoring will sharpen supply‑chain visibility, cut operational waste, and protect brands against counterfeiting, delivering measurable ROI for food‑and‑beverage producers.

Key Takeaways

• Interpack showcases rapid 2D barcode printing for high‑speed packaging lines.
• Variable‑data barcodes enable consumer interaction, traceability, and anti‑counterfeit measures.
• New equipment emphasizes speed, ease of changeover, and clean‑in‑place solutions.
• Sweet Connect platform aggregates machine data with AI‑driven analytics across brands.
• Direct‑print technologies reduce label inventory and simplify packaging operations.

Summary

At Interpack in Düsseldorf, editors from Packaging World, Pro Food World and PMI Media Group surveyed the latest packaging and processing innovations, with a particular focus on 2‑D barcode technology, high‑speed packaging equipment, and clean‑in‑place solutions.

The panel highlighted the shift from traditional 1‑D UPC codes to variable‑data 2‑D barcodes that can embed product, batch and consumer‑facing information. New printing methods—continuous inkjet, PZO and a yet‑unrevealed Domino technology—are now achieving both the speed required by megabrands like Coca‑Cola and the resolution needed for reliable scanning throughout the supply chain.

Examples included Amazon’s ‘Transparency’ program using 2‑D codes to combat counterfeiting, Domino’s debut of a proprietary 2‑D printer, Sweet Connect’s AI‑driven data platform that consolidates machine health across multiple brands, and a confectionery enrobing line that swaps its bottom section for rapid cleaning. Harpac reduced labeling rollers from 32 to five, simplifying operator tasks.

These developments signal that manufacturers must invest in variable‑data printing and integrated data analytics to meet retailer mandates, enhance traceability, reduce downtime, and lower label‑related costs, ultimately driving greater efficiency and consumer engagement.

Original Description

From high-speed 2D barcode printing to AI-powered machine monitoring and hygienic processing design, interpack revealed how packaging and processing suppliers are simplifying operations while boosting speed, flexibility, and traceability.