3 Strange Music Videos From the 1970s That Raise an Eyebrow

Why It Matters

Understanding these primitive videos reveals the origins of today’s visual branding and how early experimentation shaped the multi‑media strategies now essential for artists and brands alike.

Key Takeaways

• 1970s videos predate MTV, showing experimental formats
• Alan Parsons video resembles tech promo, not pop
• XTC's video uses unsettling imagery to provoke viewers
• ABBA clip mixes sitcom vibe with glam shots
• Early music videos laid groundwork for modern visual branding

Pulse Analysis

The late 1970s marked a transitional period for the music industry, as artists began to explore visual storytelling before the launch of dedicated channels like MTV. Record labels experimented with low‑budget film techniques, often borrowing from student projects or corporate promos. This nascent phase produced a patchwork of styles—ranging from the scientific‑themed montage of The Alan Parsons Project to the quirky, narrative‑driven clips of pop acts—laying a foundation for the sophisticated music‑video ecosystem that would emerge in the 1980s.

Each of the three highlighted videos reflects distinct artistic choices shaped by technology and market expectations of the era. The Alan Parsons Project’s clip feels like a laboratory demonstration, using splice‑cut footage that mirrors early computer‑age aesthetics. XTC’s “Making Plans For Nigel” pushes boundaries with disorienting camera angles and a deliberately uncomfortable atmosphere, hinting at the band’s willingness to challenge mainstream sensibilities. ABBA’s “Take A Chance On Me,” by contrast, blends a sitcom‑style opening with glossy performance shots, showcasing how even chart‑topping groups experimented with low‑key production values while still aiming for mass appeal.

For contemporary marketers, these early videos serve as case studies in brand experimentation and audience engagement. The willingness to test unconventional formats—whether through tech‑savvy visuals or narrative provocation—demonstrates that risk can generate lasting cultural imprint. Modern campaigns often revive retro aesthetics, tapping into nostalgia while leveraging high‑definition production. By studying the 1970s’ trial‑and‑error approach, brands can appreciate the value of authenticity, the power of visual storytelling, and the importance of evolving with emerging media platforms.