Hear BILMURI Teams with A DAY TO REMEMBER’s JEREMY MCKINNON on New Song “ALWAYS LET YOU DOWN”

Why It Matters

The partnership bridges two prominent metalcore acts, expanding audience reach and reinforcing the genre’s collaborative momentum. It also leverages major‑label support to amplify Bilmuri’s upcoming album and tour.

Key Takeaways

• Bilmuri teams with Jeremy McKinnon on “Always Let You Down”.
• Video features medieval sword duels and American‑flag armor.
• Song appears on upcoming “KINDA HARD” album, April release.
• Collaboration sparked by chance gym encounter, highlighting organic networking.
• Spring‑fall tour supports album launch across North America.

Pulse Analysis

Bilmuri’s latest single, “Always Let You Down,” marks a high‑profile crossover with Jeremy McKinnon, frontman of A Day to Remember. The track blends Bilmuri’s aggressive triplet‑riff metalcore with McKinnon’s melodic vocal hooks, creating a tension‑filled anthem about wasted years and emotional fallout. The collaboration emerged spontaneously when the two met at a Nashville gym, underscoring how informal networking can accelerate creative partnerships in today’s music landscape. Both artists recorded the song during the same session that produced “Back Then,” another cut slated for Bilmuri’s forthcoming record.

The accompanying music video amplifies the song’s theatricality, featuring medieval‑themed sword duels and body armor emblazoned with Stars‑and‑Stripes motifs. By marrying visual spectacle with a genre‑spanning sound, the video positions Bilmuri for broader mainstream exposure while satisfying core metalcore fans. Released through Columbia Records, the single benefits from the label’s extensive promotional machinery, including placement on streaming playlists and targeted social media campaigns. This strategic rollout reflects a growing trend where independent‑rooted acts leverage major‑label resources to scale their reach without compromising artistic identity.

“Always Let You Down” anchors Bilmuri’s upcoming album KINDA HARD, slated for an April 4 launch on clear vinyl, CD, and digital platforms. The record’s rollout is synchronized with an extensive North American tour beginning April 17, reinforcing the album’s momentum through live performances at venues like Denver’s Fillmore Auditorium. For the metalcore market, the partnership signals a renewed appetite for collaborative projects that blend established vocalists with emerging producers. As streaming algorithms favor cross‑artist collaborations, Bilmuri’s strategic alignment with McKinnon could translate into higher chart placement and sustained fan engagement.