How Adi Shankar Brought Papa Roach and Hanumankind Together for ‘Devil May Cry’ Song ‘See U In Hell’

Why It Matters

The song illustrates how streaming platforms are leveraging original music to deepen narrative immersion and expand global fan bases, while giving legacy rock acts a foothold in emerging markets like India.

Key Takeaways

• Adi Shankar produced “See U In Hell” for Devil May Cry 2.
• Papa Roach and Indian rapper Hanumankind fuse rap‑metal for the track.
• Netflix exec Arun Ganapathy acted as A&R, linking music to series narrative.
• Composer Alex “Mako” Seaver co‑wrote, adding cinematic hook to the song.
• Collaboration aims at Western fans and expanding Indian anime‑music audience.

Pulse Analysis

Netflix’s strategy of pairing original songs with its original series is gaining traction, and the *Devil May Cry* season two tie‑in is a prime example. By enlisting Adi Shankar, a producer known for transmedia projects, the platform secured a track that does more than play in the background—it narrates the emotional core of the brothers’ rivalry. This approach not only enriches the viewing experience but also creates a standalone music product that can be streamed, shared, and monetized across platforms, extending the series’ lifecycle beyond the screen.

The musical chemistry behind “See U In Hell” reflects a deliberate blend of genres. Papa Roach brings their signature anthemic riffs and Jacoby Shaddix’s raw vocal intensity, while Hanumankind injects a hard‑hitting rap verse that mirrors Dante’s reckless energy and Vergil’s controlled fury. Composer Alex “Mako” Seaver, known for cinematic pop songwriting, crafted a hook that feels both epic and radio‑friendly. This rap‑metal fusion taps into nostalgia for early 2000s nu‑metal anime mashups, while also appealing to today’s streaming‑savvy listeners who expect genre‑bending soundtracks.

From a business perspective, the collaboration opens new revenue streams and audience segments. Papa Roach gains exposure to the Indian subcontinent, where anime culture is booming, and Hanumankind reaches a broader Western rock fan base. For Netflix, the song serves as cross‑promotional content that can be featured on playlists, social media, and even live‑event tie‑ins, driving subscriber engagement. The success of this model could encourage more producers to pair high‑profile musicians with niche series, turning soundtrack releases into strategic growth assets.