My New Band Believe (Ex Black Midi) Adds More Tour Dates; New Album Out This Week

Why It Matters

The release marks a high‑profile transition for a black midi alumnus, boosting indie‑rock visibility and signaling strong demand for live, experimental acts across North America and Europe.

Key Takeaways

• Debut album released via Rough Trade this week
• North America tour starts May 28 in Brooklyn
• Multiple UK dates sold out ahead of US leg
• New single “Kick me” launched with live video
• Fall European tour adds 15 cities across EU

Pulse Analysis

Cameron Picton, best known for his work with avant‑rock outfit black midi, is stepping out under the moniker My New Band Believe. The debut album, issued through iconic indie label Rough Trade, showcases a blend of experimental guitar work and pop‑leaning songcraft that aims to broaden his audience beyond the niche black midi fanbase. Early reviews highlight the record’s kinetic energy and lyrical wit, positioning it as a strong contender for year‑end indie charts and streaming playlists.

The band’s touring strategy underscores the album’s momentum. After a string of sold‑out UK shows, the North American leg kicks off at Brooklyn’s Elsewhere Zone One on May 28, followed by dates in Philadelphia, New York, and a series of Midwest and West Coast venues through September. Notably, several performances are billed as workshop shows, allowing Picton to experiment with rotating backing musicians—a nod to his collaborative roots. The addition of a fresh single, “Kick me,” released with a video featuring live footage, fuels buzz and gives fans a preview of the concert experience.

For the broader music market, Picton’s move illustrates how established artists can leverage indie label partnerships and aggressive touring to rebrand successfully. Rough Trade’s distribution network ensures the album reaches both vinyl collectors and digital listeners, while the extensive tour schedule taps into post‑pandemic live‑music demand. As indie rock continues to attract festival programmers and streaming curators, My New Band Believe’s multi‑continent rollout could set a template for other artists seeking to translate critical acclaim into sustained commercial growth.