Poppy Unveils Scorching “Dying to Forget” Video with Members of Knocked Loose and House of Protection

Why It Matters

The partnership with established metal musicians broadens Poppy’s audience and reinforces her genre‑blending brand, while the timing fuels ticket sales for her upcoming tour.

Key Takeaways

• Poppy’s video features metal guitarists Isaac Hale and Stephen Harrison
• Song blends scream‑heavy verses with melodic choruses
• Video debut aligns with July 7 North American tour kickoff
• Poppy will open for Evanescence on 2026 European dates

Pulse Analysis

Poppy’s latest visual release marks a decisive shift toward metal‑infused pop, a trend that has been gaining traction among genre‑fluid artists. By enlisting Isaac Hale of Knocked Loose and Stephen Harrison of House of Protection—both respected figures in the hardcore and metal scenes—she not only adds authentic heavy‑guitar credibility but also taps into their fan bases. The collaboration underscores a strategic move to position her as a crossover act capable of headlining both alternative festivals and mainstream arenas.

The timing of the video drop is equally calculated. Launching just weeks before her North American headlining tour, the high‑octane footage serves as a promotional catalyst, generating buzz on social platforms and driving ticket demand. The warehouse setting, packed with moshers, visually reinforces the song’s aggressive tone and primes audiences for a live experience that promises raw energy. Moreover, the upcoming support slot for Evanescence’s 2026 world tour extends her reach into the European market, where metal and alternative rock retain strong commercial viability.

Industry observers note that Poppy’s genre‑blending approach reflects a broader shift in the music business, where artists leverage cross‑genre collaborations to diversify revenue streams and sustain relevance. By aligning with metal talent and delivering a visually striking video, she not only expands her artistic palette but also positions herself for lucrative touring opportunities, merchandise sales, and streaming growth. This multi‑pronged strategy exemplifies how modern pop acts can capitalize on niche collaborations to amplify mainstream appeal.