Watch Poppy Thrash Alongside Fans in “Dying to Forget” Video

Why It Matters

The video’s fan‑centric concept and upcoming tour signal a strategic push to convert online buzz into ticket sales, while the Evanescence support slot introduces Poppy to a wider rock market.

Key Takeaways

• Video showcases Poppy with fans in gritty industrial corridor.
• Co-writers Isaac Hale and Stephen Harrison appear, linking metal and alt scenes.
• Tour kicks off July, covering 30 North American dates before European leg.
• Supporting Evanescence expands Poppy's exposure to classic rock audiences.
• Visual release leverages fan participation to boost streaming and ticket sales.

Pulse Analysis

Poppy’s "Dying to Forget" video marks a bold visual statement for her Empty Hands era, marrying industrial aesthetics with authentic fan energy. Director Orie McGuiness captures the raw intensity of a narrow corridor packed with concert‑goers, while the presence of metal veterans Isaac Hale and Stephen Harrison underscores the song’s cross‑genre appeal. By foregrounding real fans, the clip blurs the line between performance and community, a tactic increasingly favored by artists seeking deeper connection in a streaming‑driven market.

The timing of the video aligns with a massive North American tour that launches in early July, spanning major venues from Washington, D.C. to Los Angeles. This leg not only promotes the new album but also serves as a testing ground for live renditions of the video’s gritty vibe. Following the U.S. run, Poppy will support Evanescence across Europe, a strategic partnership that positions her before a broader, classic‑rock audience and leverages Evanescence’s established ticket‑selling power to accelerate her own market penetration.

In a broader industry context, Poppy’s approach reflects a growing trend where artists use immersive, fan‑focused content to drive multi‑channel revenue. By integrating a high‑impact video with an extensive tour schedule and a high‑profile support slot, she maximizes exposure across streaming platforms, social media, and live‑event ticket sales. This holistic strategy not only boosts streaming numbers for Empty Hands but also reinforces brand loyalty, illustrating how modern musicians can convert digital engagement into tangible financial returns.