Watch the Rolling Stones De-Age Themselves for “In the Stars” Video

Why It Matters

The move highlights how legacy artists are leveraging AI to refresh their image and generate buzz, signaling a broader shift toward immersive, tech‑driven music marketing. It also amplifies anticipation for an album packed with high‑profile collaborations, potentially boosting sales and streaming numbers.

Key Takeaways

• Rolling Stones de‑aged via deepfake for “In the Stars” video
• Odessa A’zion stars alongside de‑aged band, dances and licks Jagger
• Video precedes July 10 release of album Foreign Tongues via Capitol
• Album features contributions from McCartney, Smith, Winwood and returning producer Watt

Pulse Analysis

The Rolling Stones’ latest visual experiment underscores the growing role of artificial intelligence in entertainment. By employing deep‑fake technology to render younger versions of Mick Jagger and Keith Richards, the band taps into nostalgia while showcasing cutting‑edge digital artistry. This approach not only captures media attention but also sets a precedent for how iconic musicians can reinvent their visual identity without the constraints of age or physical appearance, appealing to both longtime fans and a tech‑savvy younger audience.

"In the Stars" serves as a strategic teaser for the forthcoming album Foreign Tongues, slated for a July 10 launch on Capitol Records. The record assembles an all‑star roster—Paul McCartney, Robert Smith, Steve Winwood—and reunites producer Andrew Watt, while posthumously featuring Charlie Watts on select tracks. The promotional rollout, which included cryptic “Cockroaches” posters and a white‑label vinyl single, demonstrates a layered marketing play that blends mystery, exclusivity, and high‑profile collaborations to drive pre‑release hype.

The broader industry implication is clear: AI‑enhanced content is becoming a mainstream tool for legacy acts seeking relevance in a crowded digital landscape. Deep‑fake videos can generate viral moments, extend the lifespan of a brand, and open new revenue streams through premium visual experiences. As more artists experiment with synthetic media, the line between authentic performance and digital fabrication will blur, prompting discussions about authenticity, copyright, and fan perception while reshaping how music is packaged and consumed.