Ecca Vandal on 'LOOKING FOR PEOPLE TO UNFOLLOW', Deftones & Coachella | Interview
Why It Matters
Vandal’s offline‑first strategy and grassroots promotion demonstrate a viable alternative to constant social‑media churn, offering indie artists a blueprint for building sustainable audiences while retaining artistic integrity.
Key Takeaways
- •Ecca Vandal opens for Deftones, sees massive Sydney crowds.
- •Recent Coachella performance boosted her profile and fan engagement.
- •New album 'Looking for People to Unfollow' stems from four-year offline retreat.
- •Album launch featured intimate listening party at a burger joint venue.
- •Emphasis on DIY ethos, community building over algorithm-driven promotion.
Summary
Australian singer‑songwriter Ecca Vandal sat down after opening for Deftones in Sydney and reflecting on a recent Coachella slot. The interview centers on her live‑show experiences, the buzz around her upcoming record and the philosophy behind her digital detox.
Vandal described the Sydney arena as a “dream” with 9,000 fans, noting Deftones’ audience stays for the entire bill. She said the Coachella set felt “the best time ever,” and that the positive online response reinforced her momentum ahead of the May 22 release of ‘Looking for People to Unfollow.’
She explained the album’s title emerged from a four‑year offline hiatus, during which she “unfollowed” people and relationships to hear her internal voice. “I didn’t care about staying relevant,” she said, adding that the record celebrates long‑form listening and intentional sequencing.
The DIY‑style listening party at a local burger joint underscores Vandal’s commitment to community over algorithmic hype. Her approach signals a growing trend among emerging artists to prioritize authentic fan connections and creative control, potentially reshaping indie marketing strategies.
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