French Montana Talks VERZUZ with Rick Ross, Mixtape Rapper Mount Rushmore, and New Music
Why It Matters
The VERZUZ event and upcoming mixtape releases reinforce mixtape culture’s commercial relevance while boosting both artists’ streaming revenue and New York’s hip‑hop prominence.
Key Takeaways
- •French Montana frames VERZUZ with Rick Ross as celebratory showdown
- •He emphasizes mixtapes equal effort to albums, preserving culture
- •Names Max B., Rick Ross, Lil Wayne, Fab, Forever as mixtape legends
- •Announces new joint with Ross premiering at VERZUZ and upcoming mixtape
- •Highlights New York’s resurgence, Max B. birthday project, and upcoming releases
Summary
French Montana sat down with Complex host Jordan Rose to preview his upcoming VERZUZ showdown with longtime mentor Rick Ross, describing the event as a “celebration” rather than a battle and recalling how Ross first brought him onto MMG.
The rapper stressed that mixtapes receive the same creative rigor as albums, noting that modern artists simply rebrand mixtapes as albums to chase awards. He also listed his personal “Mount Rushmore” of mixtape architects—Max B., Rick Ross, Lil Wayne, Fab and Forever—underscoring their influence on the format.
Memorable moments included Montana calling his partnership with Ross “the holy grail of the culture” and promising to debut a new collaborative track at VERZUZ. He also teased a fresh mixtape dropping in two weeks and a Max B. birthday project slated for May 21.
The conversation highlights a resurgence of New York‑centric hip‑hop, the enduring commercial value of mixtape releases, and the promotional power of high‑profile streaming events like VERZUZ, all of which could drive streaming numbers and reinforce both artists’ brand equity.
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