Actum Acquires Modern Advocacy

Why It Matters

The acquisitions boost Actum’s lobbying reach and Boardwalk’s service portfolio, while Public Good PR’s milestone underscores the lasting demand for purpose‑driven communications in policy advocacy.

Key Takeaways

• Actum adds Modern Advocacy to strengthen New York government relations
• Modern Advocacy brings healthcare, infrastructure, cannabis expertise to Actum
• Public Good PR celebrates 25 years of progressive policy communications
• Boardwalk Pipelines acquires Spire Marketing, forming Boardwalk Continuum Marketing
• These deals highlight consolidation trends in PR and energy marketing sectors

Pulse Analysis

The acquisition of Modern Advocacy by Actum reflects a growing trend of consolidation among boutique government‑relations firms seeking scale and geographic reach. By folding a New York‑based practice with deep roots in Albany, Actum instantly gains a foothold in the state capital and augments its portfolio in regulated sectors such as healthcare, infrastructure and the rapidly evolving cannabis market. Jon Rossi’s transition to managing director ensures continuity for existing clients while providing Actum with a seasoned strategist who can cross‑sell services across its bi‑coastal offices. This move positions Actum to compete for larger, multi‑state lobbying contracts that increasingly demand integrated research, advocacy and communications.

Public Good PR’s 25‑year milestone underscores the enduring value of purpose‑driven communications in a polarized policy environment. The firm’s track record of translating complex regulatory issues into clear narratives for nonprofits, coalitions and government agencies illustrates how strategic storytelling can shape public opinion and legislative outcomes. As climate, clean‑water and social‑justice agendas gain traction, organizations are turning to specialists who can bridge the gap between technical expertise and media outreach. Public Good’s longevity signals that clients are willing to invest in long‑term partnerships that deliver measurable policy wins.

Boardwalk Pipelines’ purchase of Spire Marketing, now operating as Boardwalk Continuum Marketing, signals a strategic pivot for traditional energy infrastructure players toward integrated marketing and trading capabilities. By adding a dedicated gas‑marketing unit, Boardwalk can offer end‑users a seamless suite of services—from price risk management to demand‑side analytics—while leveraging its existing pipeline network. This vertical integration mirrors broader industry shifts where energy firms seek to capture higher‑margin ancillary revenues amid volatile commodity prices. The acquisition also provides continuity for Spire’s customers, reducing disruption as the market moves toward more data‑driven, customer‑centric solutions.

Deal Summary

Los Angeles‑based consulting firm Actum has completed the acquisition of New York‑based government‑relations agency Modern Advocacy. The deal expands Actum’s presence in Albany and Central New York and adds expertise in healthcare, infrastructure and cannabis policy. Modern Advocacy founder Jon Rossi will join Actum as managing director.