B2B GrowthSaaS
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
•December 17, 2025
Original Description
Join SaaStr CEO and Founder Jason Lemkin from SaaStr London as we tackle pressing topics in AI and sales during an engaging AMA session.
From discussing the evolution of inbound vs. outbound sales to detailing the transformative impact of AI on sales roles and outbound strategies, this session covers it all.
Learn about the importance of product expertise for selling AI solutions, the rise of AI SDRs, and why knowing your top three problems is crucial for effective outbound marketing. Plus, discover insights on the rapidly improving capabilities of AI agents and their implications for competitive moats. Whether you're a sales professional, marketer, or tech enthusiast, this episode is packed with actionable insights and future trends in the AI landscape.
00:00 Welcome and Introduction
00:52 VaporSell.AI Game Announcement
02:23 General AMA and First Question
02:42 Inbound Marketing Challenges
04:23 AI's Impact on B2B Sales
08:28 SEO and Content Strategy
14:49 AI SDRs and Their Evolution
20:38 Skills for Future Marketers
25:23 Providing Value Before Payment
25:58 The Future of SaaS with AI
26:59 Building and Improving AI Apps
30:07 The Rapid Pace of Innovation
38:21 Challenges in Value-Based Selling
43:54 The Importance of Outbound Sales
48:36 Understanding Big Company Budgets
50:35 Conclusion and Final Thoughts
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