Chery Group Has Sold 55,800 Vehicles in Malaysia Since 2023 – Company Prepares for Further Growth

Why It Matters

The expansion cements Chery’s competitive foothold in Southeast Asia and signals a broader industry pivot toward localized production and electrification.

Key Takeaways

• 55,800 Chery vehicles on Malaysian roads since 2023
• 2025 sales hit 31,646 units, 4% market share, fifth place
• Selangor plant targets 100k units yearly, expandable to 300k
• Investment totals RM3.6 billion (~$792 million) through 2025
• NEVs reached 10.2% market; EVs doubled to 43,986 units

Pulse Analysis

Chery’s rapid ascent in Malaysia illustrates how a focused brand strategy can translate into market share gains within a short period. After a mid‑year relaunch in 2023, the Chinese automaker leveraged its four‑brand lineup to capture a broader consumer base, moving from the 14th to the fifth largest group by 2025. The 31,646 units sold that year represent a 4% slice of a competitive market, underscoring the effectiveness of localized product offerings and aggressive pricing.

The centerpiece of Chery’s long‑term vision is the Smart Auto Industrial Park in Lembah Beringin, Selangor. With an initial capacity of 100,000 vehicles per year and the ability to scale to 300,000, the facility will serve as a right‑hand‑drive hub, integrating assembly, R&D, and supply‑chain functions. The project has attracted roughly RM3.6 billion (about $792 million) in capital, reflecting confidence in Malaysia’s manufacturing ecosystem and the strategic importance of Southeast Asian export corridors.

Electrification is reshaping the region’s automotive landscape, and Chery is positioning itself at the forefront. Battery‑electric vehicle sales doubled to 43,986 units, while plug‑in hybrids grew over 100%, pushing NEVs to 10.2% of total market sales in 2025. This trend aligns with government incentives and growing consumer demand for greener mobility. Chery’s local workforce—99% Malaysian—combined with its upcoming high‑tech park, equips the company to accelerate NEV development, potentially setting a benchmark for other OEMs eyeing the market.