Duracell Taps Driivz to Power Its New EV Fast Charger Network

Why It Matters

The move diversifies Duracell beyond batteries, positioning it in the fast‑growing EV infrastructure space and signaling intensified competition among charging network operators.

Key Takeaways

• Duracell launches E‑Charge ultra‑fast charger network in the UK.
• Driivz software powers billing, roaming, and real‑time monitoring.
• Network targets 100 stations and 500 points by 2030.
• OCPI roaming links Duracell chargers to other apps, boosting usage.
• Duracell plans US expansion decision by end of 2026.

Pulse Analysis

Duracell, long known for its consumer batteries, is making a strategic leap into the electric‑vehicle (EV) charging market with the launch of its E‑Charge ultra‑fast network across the United Kingdom. The move reflects a broader trend of legacy energy brands leveraging their brand equity to capture a share of the rapidly growing EV ecosystem, which the International Energy Agency projects will require more than 2 million public chargers in Europe by 2030. By positioning itself early, Duracell hopes to translate its reputation for reliability into a trusted charging experience for motorists.

Driivz, a Vontier‑owned software specialist, supplies the digital backbone that will keep the Duracell network running efficiently. Its platform handles end‑to‑end functions such as precise billing, transparent settlements, and remote troubleshooting, while the OCPI‑based roaming layer lets drivers access Duracell chargers through third‑party apps. Real‑time monitoring and analytics give operators visibility into uptime, energy consumption, and usage patterns, enabling data‑driven decisions as the network scales. By bundling a branded app and web portal, Driivz also ensures a seamless user experience, a critical factor in driver adoption.

The partnership positions Duracell to become a notable player in the UK’s fast‑charging arena, where competitors such as BP Pulse, Shell Recharge and Ionity are already expanding. With a target of 100 stations and 500 points by 2030, the network aims to deliver high‑uptime, simple pricing and reliable service—attributes that could attract fleet operators and private drivers alike. While the UK rollout is the immediate focus, Duracell has signaled that a U.S. strategy will be clarified by the close of 2026, hinting at a transatlantic push that could reshape the competitive landscape.