Peugeot 408

Why It Matters

The 408 expands Peugeot’s niche offering, giving buyers a stylish, tech‑rich crossover that competes with traditional SUVs and saloons, potentially boosting market share in Europe and the U.S. where crossover demand remains strong.

Key Takeaways

• Notch‑back crossover blends sedan elegance with SUV ride height
• Hybrid 145 delivers 55 mpg; PHEV 240 offers 50 mi electric range
• Starting price about $33,000, top GT model near $55,000
• Engaging handling praised; ride can be harsh on rough roads
• Interior features GT‑inspired ambience and 690 W Focal audio system

Pulse Analysis

The rise of notch‑back crossovers reflects a consumer shift toward vehicles that combine the elevated driving position of an SUV with the sleek silhouette of a sedan. Peugeot’s 408 leverages the Stellantis EMP2 V3 platform—shared with the DS 4 and Peugeot 308—to deliver a versatile architecture that accommodates internal combustion, plug‑in hybrid and full‑electric powertrains. Its sharper three‑claw daytime running lights, illuminated branding and fastback roofline give it a distinctive presence that stands out in a market saturated with conventional crossovers.

Power‑train options are tailored for different usage patterns. The mild‑hybrid Hybrid 145 pairs a 1.2‑litre engine with a 21 bhp electric assist, achieving an official 55 mpg and a 0‑62 mph time of 9.4 seconds. The plug‑in Hybrid 240 combines a 1.6‑litre turbo with a 123 bhp motor, offering roughly 50 mi of electric‑only range and a 7.5‑second sprint to 62 mph. Both models feature front‑wheel drive, a six‑speed automatic (Hybrid) or eight‑speed (PHEV), and a 16.2 kWh battery that balances performance with efficiency. Inside, the cabin exudes a GT‑inspired ambience, highlighted by a 10‑inch touchscreen, three‑layer control layout and a 690 W Focal sound system, while the i‑Cockpit design continues to polarise drivers.

Pricing places the 408 between $33,000 for the entry‑level Hybrid and about $55,000 for the fully‑loaded GT, undercutting many premium crossovers while offering comparable technology. Competitors such as the Citroën C5 X, Cupra Formentor and Škoda Octavia lack the same blend of sporty handling and upscale interior. As consumers seek alternatives to bland, high‑priced SUVs, the 408’s unique styling, efficient powertrains and value proposition could attract a segment of buyers looking for a distinctive yet practical vehicle, reinforcing Peugeot’s push into the lucrative crossover market.