The Case for Vueling's Zero-Avios Move

Summary

The episode examines Vueling’s decision to stop offering Avios points to most passengers, outlining the new tiered earn rates that only reward higher spenders. It argues that the move is unlikely to generate extra revenue but can save costs by preventing Avios from flowing to sister airlines like British Airways and Iberia. The host explains how Vueling’s autonomy within IAG allows it to experiment with loyalty structures and suggests the policy could serve as a test case for the wider group, with potential long‑term benefits.