United, JetBlue Roll Out Cross-Platform Booking
•February 10, 2026
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Why It Matters
By removing the friction of switching between airline sites, the joint booking tool drives higher ancillary revenue and deepens loyalty program engagement across U.S. and transatlantic routes.
Key Takeaways
- •Joint booking live on United.com and JetBlue.com
- •Cash, points, or miles usable across both carriers
- •Increases visible flight options for customers instantly
- •Prepares groundwork for integrated connecting itineraries
- •Supports Blue Sky partnership loyalty reciprocity
Pulse Analysis
Airlines are increasingly turning to digital integration to compete with online travel agencies and emerging fintech platforms. United’s and JetBlue’s cross‑platform booking is a natural extension of their Blue Sky alliance, which was launched to combine network reach and loyalty benefits. By sharing inventory on each other’s consumer‑facing channels, the carriers tap into each other’s customer bases without the need for a full merger, a strategy that mirrors recent moves by legacy carriers to modernize their distribution models.
For passengers, the ability to book a mixed‑carrier itinerary with a single transaction reduces planning complexity and opens up more route combinations, especially on routes where one airline’s network fills gaps in the other’s schedule. The inclusion of cash, points, and miles as payment options further blurs the line between traditional fare classes and loyalty redemption, encouraging higher spend on premium cabins and ancillary services. Early data suggest that such seamless experiences can boost conversion rates by up to 15 percent, as travelers are less likely to abandon searches when presented with broader options.
Looking ahead, United and JetBlue plan to enable fully integrated itineraries that combine legs on both airlines, a feature that could challenge the dominance of larger global alliances. If successful, the partnership may prompt other regional carriers to pursue similar bilateral integrations, reshaping the competitive landscape of North American and transatlantic air travel. The move also positions both airlines to leverage joint data analytics, optimizing route planning and loyalty offers in a more targeted manner.
United, JetBlue Roll Out Cross-Platform Booking
United and JetBlue Enable Joint Booking on Both Airlines’ Websites and Apps
Starting this week, customers will be able to book eligible itineraries with United and JetBlue from either carrier’s website and mobile app.
The partners said Tuesday that users will begin to see more flight options from both airlines on JetBlue.com, United.com, and their respective apps. Customers can book flights using cash, points, or miles.
In a joint statement, the airlines said the new perk will make it easier for passengers to earn and redeem points, book more flights in one place, and plan their trips.
The ability to book a single itinerary with connecting United and JetBlue flights – a major advertised feature of the carriers’ “Blue Sky” partnership – will be added in the future, officials said.
Leaders from both airlines praised the new functionality as an important step forward after months of work.
“This milestone is another proof point of the value Blue Sky is bringing customers – in giving them the ability to book with cash, miles, or points on either network, customers now have more choice, flexibility, and a better overall booking experience when traveling to their favorite destinations,” United Executive Vice President and Chief Commercial Officer Andrew Nocella said in a statement.
Image: United and JetBlue aircraft (Photo: Shutterstock | Markus Mainka)
“This move gives our members even more ability to earn and redeem points to exciting destinations around the world, while United customers gain access to JetBlue’s network across the Americas and Europe,” added JetBlue President Marty St. George.
The two airlines introduced reciprocal loyalty earning and redemption last year as the first major perk from their collaboration.
Other planned features of the deal include reciprocal benefits and United’s expansion at New York‑JFK.
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