ICARO Media Group Acquires LiftMedia for $15M to Expand AI‑Driven DOOH in Europe

Deal Summary

ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.