Kime Raises €2M Pre‑seed Round Led by PSV Tech

Why It Matters

As AI assistants become primary search gateways, brands lose visibility without measurable data; Kime provides the first analytics layer to turn AI‑driven exposure into actionable insight.

Key Takeaways

• €2M pre‑seed round led by PSV Tech.
• Kime tracks brand mentions across AI assistants.
• Introduces “generative engine optimisation” (GEO) discipline.
• Early traction: 60+ demos, agency module launched.
• Platform offers sentiment, share‑of‑voice, competitor benchmarks.

Pulse Analysis

The rise of AI‑powered assistants is reshaping how consumers discover products, shifting the decision‑making funnel from traditional search engines to large‑language‑model responses. Marketers now face a blind spot: they cannot see whether their brand appears in the concise answers generated by tools like ChatGPT or Bing Chat. This opacity creates risk, as AI‑derived recommendations increasingly influence purchase intent and allocate a growing share of consumer spend. Understanding AI‑driven discovery is becoming as critical as conventional SEO for maintaining market relevance.

Kime’s solution addresses this gap by turning AI search results into quantifiable data. Its dashboard monitors brand citations across multiple generative platforms, evaluates relative ranking, sentiment, and even the underlying source domains that power each answer. By branding this capability as generative engine optimisation (GEO), Kime frames a new discipline that parallels traditional search engine optimisation but focuses on LLM output. The platform’s agency module further extends reach, allowing firms to benchmark client portfolios, compare competitor visibility, and derive share‑of‑voice metrics—all in real time.

The €2 million pre‑seed injection signals investor confidence that AI visibility will become a core marketing KPI. As LLM ecosystems fragment and new assistants emerge, companies that can centralise and optimise their presence across these channels will gain a competitive edge. Kime’s roadmap toward a comprehensive AI‑marketing layer positions it to become the analytics backbone for brands navigating the evolving generative search landscape, potentially setting industry standards for measurement and optimisation.

Deal Summary

Copenhagen‑based AI SaaS startup Kime announced a €2 million pre‑seed funding round led by PSV Tech, with participation from Nordic Makers and local angel investors. The capital will support the development of its AI‑search analytics platform that helps brands monitor visibility across AI assistants.