Scotch Raises $20M Series A to Modernize Liquor Retail with AI

Deal Summary

AI-native operating system Scotch secured $20 million in a Series A round led by VMG Partners, with participation from First Round Capital, Lerer Hippeau and Toba Capital. The funding will accelerate scaling of its POS, payment processing and back‑office suite for liquor retailers across the U.S. Scotch aims to transform the fragmented liquor‑store market with AI‑driven automation.