SportAI Secures $3M Seed Funding to Boost AI‑Driven Sports Analytics

Why It Matters

The funding gives SportAI the resources to scale its AI video‑analysis solution, positioning it to capture a expanding market for data‑driven performance tools in professional sports, while the high‑profile backers add credibility and strategic connections.

Deal Summary

Oslo‑based B2B sports tech firm SportAI announced a $3 million funding round backed by Altitude Capital, former McKinsey tech head Endre Holen, former soccer pro Alejandro Bedoya, TRK Group founder, Trond Riiber Knudsen and tennis star Casper Ruud. The capital will accelerate its AI video‑analysis platform for professional sports performance insights.