Corporate America's Favorite ChatGPT Phrase Doubled Twice Since 2024

Why It Matters

The rapid adoption of AI‑crafted phrasing changes how companies convey strategy, affecting brand perception and investor communication. Teams that lag in AI fluency risk losing relevance in an increasingly automated discourse.

Key Takeaways

• Phrase usage rose from ~46 in 2022 to 208 in 2025.
• Each year 2024 and 2025 saw usage double.
• Three quarters of PR pros now rely on AI tools.
• AI‑driven phrasing signals a shift in corporate storytelling.
• Communications teams must train on prompt‑engineering techniques.

Pulse Analysis

The phrase “It’s not just a ___, it’s a ___” has become a hallmark of AI‑influenced corporate rhetoric. Barron's analysis, which mined AlphaSense’s repository of press releases, SEC filings and analyst‑call transcripts, recorded 46 occurrences in 2022, a modest baseline, before the count surged to 100 in 2024 and 208 by the close of 2025—effectively doubling year over year. This acceleration mirrors the broader diffusion of large‑language models such as ChatGPT across enterprise workflows, where generative text generators are increasingly consulted for headline‑worthy language.

The uptick is not an isolated quirk; a recent Muck Rack survey found that three‑quarters of public‑relations professionals now employ AI tools for drafting, editing, and ideation. AI accelerates content production, offers data‑driven phrasing suggestions, and helps maintain a consistent brand voice at scale. However, the proliferation of a single template risks homogenizing corporate narratives, potentially diluting differentiation and exposing firms to scrutiny from investors who value authentic storytelling. Balancing efficiency with originality is becoming a strategic imperative for communications leaders.

To navigate this evolving landscape, communications teams must invest in AI literacy and prompt‑engineering expertise. Training programs that teach how to craft precise inputs, evaluate model outputs, and integrate human judgment can turn generative tools into strategic assets rather than black‑box shortcuts. As AI models grow more sophisticated, firms that embed responsible AI practices into their messaging workflows will likely enjoy clearer investor communication, stronger brand equity, and a competitive edge in the digital‑first marketplace.