DJI’s Neo 2 Selfie Drone Launches Globally, but Not in the US

Why It Matters

The launch underscores DJI’s strategic market segmentation amid tightening U.S. regulatory scrutiny, limiting American consumers’ access to its latest consumer‑drone technology and reshaping competitive dynamics in the hobby‑drone space.

Summary

DJI is rolling out its Neo 2 selfie drone to a broader set of markets—including Japan, Canada, the UK and other regions—after an exclusive launch in China, but the device will not be sold through DJI’s official channels in the United States. The Neo 2 adds a lidar‑based obstacle‑avoidance system, a near‑27 mph following speed, gesture‑control flight and a 19‑minute endurance at a weight of 151 grams. Pricing starts at roughly $211 in China, $229 CAD in Canada, €239 in Europe, £209 in the UK and ¥38,390 in Japan. DJI cautioned that U.S. retailers might carry the drone but warranty support would be handled through DJI support rather than a standard U.S. warranty.