ElevenLabs CEO Says AI Audio Models Will Be ‘Commoditized’ over Time

Why It Matters

The outlook signals a forthcoming commoditization of AI voice technology, which could lower entry barriers and intensify competition, while ElevenLabs’ focus on integration and partnerships positions it to retain a strategic advantage in the evolving multi‑modal AI ecosystem.

Summary

ElevenLabs co‑founder and CEO Mati Staniszewski told TechCrunch Disrupt 2025 that AI audio models will become commoditized within the next few years, even as the company continues to solve current architecture challenges that give it a short‑term edge. He said ElevenLabs will keep building its own models because high‑quality, natural‑sounding voices remain a critical differentiator today, but expects a wave of multi‑modal and fused models—combining audio with video or LLMs—soon, citing Google’s Veo 3 as an example. The firm plans to launch partnerships and leverage open‑source tech to blend its audio expertise with other model capabilities, aiming to create long‑term value through both proprietary models and applications.