ElevenLabs’ New AI Marketplace Lets Brands Use Famous Voices for Ads

Why It Matters

The marketplace creates a regulated revenue stream for voice talent and gives advertisers a legal, ethical avenue to leverage star power in audio ads, potentially reshaping the advertising landscape and setting industry standards for AI‑generated voice use.

Summary

ElevenLabs has launched the Iconic Voice Marketplace, an online platform that lets brands license AI‑replicated voices of famous figures—both living celebrities like Michael Caine and historic personalities such as Mark Twain—through a consent‑based, performer‑first model. The service connects advertisers with the rights holders, formalizes licensing deals, and synthesizes the voices, using a mix of cloning technology and archival audio reconstruction. The curated catalog currently offers 28 verified voices, promising advertisers high‑profile vocal talent while ensuring permission, transparency and fair compensation.