Figma Adds More Photoshop-Like AI Tools for Image Editing

Why It Matters

By embedding Photoshop‑like AI editing, Figma reduces designers' need for external software, strengthening its position in the collaborative design market.

Key Takeaways

• Three AI tools add erase, isolate, expand functions
• Integrated toolbar centralizes image editing in Figma
• Uses generative AI to fill backgrounds seamlessly
• Available now for Full Seat subscription tier
• Expansion planned across Figma ecosystem in 2026

Pulse Analysis

Artificial intelligence is reshaping the design workflow, and Figma’s latest release underscores that trend. The new Erase object and Isolate object tools leverage a simple lasso interface, allowing designers to cut out or reposition elements without exporting files to a raster editor. Meanwhile, the Expand Image feature employs generative AI to extrapolate background content, preserving visual fidelity when adapting assets to new aspect ratios. This suite brings capabilities that were once exclusive to Adobe’s Photoshop into a cloud‑native, collaborative environment, streamlining iteration cycles for product teams.

The functional parity with Adobe’s Generative Expand and object‑removal tools is significant for users who already operate within Figma’s ecosystem. By handling common photo‑manipulation tasks in‑app, designers can maintain a single source of truth, reduce context switching, and keep version history intact. The AI-driven background fill also mitigates the quality loss often associated with manual cropping or stretching, delivering smoother transitions for marketing assets, UI mockups, and social media graphics. For agencies and enterprises, this translates into faster turnaround times and lower licensing overhead.

Strategically, the rollout to Full Seat subscribers signals Figma’s intent to monetize advanced AI features while rewarding its premium tier. The announced expansion across additional Figma applications in 2026 suggests a broader vision of an integrated, AI‑enhanced design suite. As competitors scramble to embed similar tools, Figma’s move may set a new baseline for collaborative design platforms, compelling the market to prioritize native AI functionality as a core differentiator.