Fitbit Still Has a Place in the Smartwatch Era – Just Look at the Apple Watch SE 3

Why It Matters

A refreshed Fitbit lineup positioned as a low‑cost, AI‑enhanced alternative could recapture churned users and intensify competition against Apple and Samsung’s mid‑range wearables, reshaping the budget segment of the global smartwatch market.

Summary

Google announced that new Fitbit devices will launch next year, coinciding with a refreshed Fitbit app that now includes an AI‑driven personal health coach for Premium users. While past years saw feature cuts, discontinued third‑party apps, and a shift toward Google’s Wear OS and Pixel Watch, the budget‑friendly Inspire 3 and its week‑long battery life still deliver core tracking and six months of Premium access. The author argues Fitbit should emulate the Apple Watch SE 3’s lightweight, affordable design to become the “Pixel Watch SE” – a slim, cost‑effective fitness‑focused alternative to the heavier Pixel Watch 4. A redesign and possible rebranding could revive Fitbit’s position as a trusted, entry‑level wearable in a crowded market.