Freepik CEO - No, AI Hasn't Killed the Stock Image Market

Why It Matters

The comments reassure investors and content creators that licensed stock imagery will retain a viable market even as AI proliferates, shaping how platforms integrate AI without cannibalizing their core revenue streams.

Summary

Freepik CEO Joaquín Cuenca told TechRadar Pro that, despite a decade of AI image and video tools, the company’s core stock‑photo business remains stable or even growing. Freepik has expanded its offering with AI generators, upscaling utilities and a cloud‑based collaboration platform, but it sees AI as complementary rather than a substitute. Cuenca emphasized that certain use cases—such as authentic travel or trade imagery—cannot be replaced by synthetic content, and that a segment of creators will continue to prefer genuine stock assets.