GM to Introduce Eyes-Off, Hands-Off Driving System in 2028

GM to Introduce Eyes-Off, Hands-Off Driving System in 2028

TechCrunch AI
TechCrunch AIOct 22, 2025

Why It Matters

If successful, the move would vault GM toward SAE Level 3 automation ahead of most rivals, leveraging its manufacturing scale to deploy more affordable personal autonomous features and intensifying competition with the few commercial Level 3 offerings such as Mercedes’ Drive Pilot.

Summary

General Motors announced it will introduce an eyes‑off, hands‑off highway driving system in 2028, beginning with the Cadillac Escalade IQ, building on its existing Super Cruise technology that today covers about 600,000 miles of drivable highway and is available on 23 models. The system will use lidar, radar and cameras and incorporates tech and talent from GM’s shuttered Cruise unit, including AI models trained on five million driverless miles and a simulation framework. If successful, the move would vault GM toward SAE Level 3 automation ahead of most rivals, leveraging its manufacturing scale to deploy more affordable personal autonomous features and intensifying competition with the few commercial Level 3 offerings such as Mercedes’ Drive Pilot.

GM to introduce eyes-off, hands-off driving system in 2028

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