Google Augments AI Shopping with Conversational Search, Agentic Checkout and an AI that Calls Stores for You

Why It Matters

The enhancements streamline the purchase journey, reducing friction for consumers and driving higher conversion rates for retailers, while showcasing Google’s expanding role in the e‑commerce ecosystem. By automating price‑tracking, checkout and even store outreach, Google positions its AI as a competitive alternative to other shopping platforms and voice assistants.