Google Augments AI Shopping with Conversational Search, Agentic Checkout and an AI that Calls Stores for You

Why It Matters

The enhancements streamline the purchase journey, reducing friction for consumers and driving higher conversion rates for retailers, while showcasing Google’s expanding role in the e‑commerce ecosystem. By automating price‑tracking, checkout and even store outreach, Google positions its AI as a competitive alternative to other shopping platforms and voice assistants.

Summary

Google announced a suite of AI‑powered shopping tools ahead of the holiday season, including conversational search in AI Mode, enhanced Gemini app responses, agentic checkout that can auto‑purchase items via Google Pay, and a Duplex‑based feature that calls local stores to verify product availability. The updates draw on Google’s Shopping Graph of over 50 billion listings, with real‑time inventory for 2 billion items, and are initially rolling out in the U.S. to merchants such as Wayfair, Chewy, Quince and select Shopify stores. Sponsored listings will appear in AI Mode, while the call‑on‑your‑behalf service launches for categories like toys, health‑beauty and electronics, with opt‑out options for retailers.