Google Meet Launches an AI-Powered Makeup Feature

Google Meet Launches an AI-Powered Makeup Feature

TechCrunch AI
TechCrunch AIOct 14, 2025

Why It Matters

As remote work continues to shape professional interactions, this development underscores the importance of personalization in digital communication tools.

Summary

Google Meet has introduced an AI-powered makeup filter, enhancing its "Portrait touch-up" feature to compete with similar offerings from Microsoft Teams and Zoom. The filter provides users with 12 customizable makeup options that remain consistent during movement, ensuring a natural appearance, and will be available by default for user activation. Launched on October 8, this feature could strengthen Google Meet's position in the competitive video conferencing market, catering to users seeking convenience and enhanced presentation during virtual meetings. As remote work continues to shape professional interactions, this development underscores the importance of personalization in digital communication tools.

Google Meet launches an AI-powered makeup feature

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