Google Will Let Users Call Stores, Browse Products, and Check Out Using AI

Why It Matters

By automating key friction points of online shopping, Google could capture a larger slice of e‑commerce revenue and disrupt traditional discovery channels such as influencers and review sites, forcing retailers to adapt to AI‑mediated commerce.

Summary

Google is launching a suite of AI‑powered shopping tools for U.S. users ahead of the holiday season, adding conversational product search to Search’s AI Mode, an agentic "Let Google Call" feature that phones local stores on a shopper’s behalf, and an AI‑driven checkout that can auto‑purchase items via Google Pay when prices hit a user‑set target. The AI draws on Google’s 50 billion product listings to generate side‑by‑side comparisons, price‑history data and sponsored results, while the calling service discloses its robotic nature and lets merchants opt out. Early rollouts include categories such as toys, health‑and‑beauty and electronics, and merchants like Wayfair, Chewy, Quince and select Shopify sellers. The integrated experience aims to consolidate product discovery, price tracking and purchase into a single Google interface.