Grammarly Rebrands to ‘Superhuman,’ Launches a New AI Assistant

Why It Matters

The move consolidates AI‑driven productivity tools under a single brand, strengthening Grammarly’s competitive positioning and opening higher‑margin subscription revenue streams across its expanding ecosystem.

Summary

Grammarly announced it will rename its corporate entity to Superhuman following its July acquisition of the Superhuman email client, while the Grammarly product name remains unchanged. The company launched Superhuman Go, an AI assistant built into the Grammarly extension that provides writing suggestions, email feedback, and integrates with apps such as Jira, Gmail, Google Drive, and Calendar to automate tasks like ticket logging and meeting scheduling. All Grammarly users can enable the assistant now, and the firm introduced new subscription bundles: a Pro plan at $12 per month (annual billing) with multilingual grammar and tone support, and a Business plan at $33 per month (annual billing) that adds Superhuman Mail. The rebrand and AI assistant are part of Grammarly’s broader push to evolve into a full‑stack productivity suite competing with Notion, ClickUp and Google Workspace.