How Do You Redefine Research Delivery For The AI Era? Start With Trust.

Summary

In this episode, Forrester’s CTO discusses how AI is reshaping research delivery, emphasizing that trust is the non‑negotiable foundation for any generative‑AI tool. He explains the development of Izola, a client‑facing AI that pulls exclusively from Forrester’s own IP and incorporates strict guardrails to ensure accuracy, and how its success paved the way for the broader AI Access offering. The conversation also highlights the importance of building internal AI competence—boosting employee AI literacy, establishing clear strategies, and protecting data—to empower teams and maintain client confidence in an AI‑driven future.